Business Analytics · Data · Digital
Fresh Business Analytics graduate from NTU, with experience in governance operations and trust & safety at TikTok Singapore.
A little about me
Hi there — I'm Li En, a data enthusiast, accidental emcee, and cat feeder based in Singapore.
When I'm not wrangling datasets or building dashboards, you'll find me planning my next adventure (Japan is always on the list), perfecting a bowl of ceremonial-grade matcha, or clocking kilometres on my bike around the neighbourhood.
I believe the best insights come from curious minds that never stop exploring — whether that's a new dataset, a new country, or a new café. Let's build something meaningful together.
Academic background
Technical toolkit
Professional journey
What others say
Li En quickly became a reliable contributor to our trust and safety operations. She navigated nuanced policy differences across multiple SEA markets, built a two-tier keyword framework to surface policy violations upstream, and was proactive in seeking feedback throughout — reflecting genuine professional maturity.
Her support in running UAT and pilot testing for our automated retargeting journey played a crucial role in salvaging customer drop-offs. Her attention to detail and analytical mindset ensured that stakeholders had timely and accurate data to guide decision-making. She has shown great initiative, adaptability, and a collaborative spirit throughout her time with us.
Li En has the potential to excel with the keen interest she has as a data analyst, as she possesses the right skills whilst working here. This project sufficiently highlighted her resilient and trustworthy qualities to ensure that the deadline is met. We are confident she will continue to give her best to all future endeavours.
Her meticulous attention to detail and organisational skills ensured that our records were well-maintained and easily accessible. This level of efficiency greatly contributed to the overall effectiveness of our department. She has been an asset to our organisation, and her commitment to excellence has positively impacted our team.
Credentials
Leadership & activities
Managed administrative functions; allocated ECA points to 200+ feeders, scheduled meetings, and maintained accurate records of proceedings.
Supported NTU Inter School Games 2023/2024 and NBS Day 2024, providing day-to-day operations for up to 1,500 students.
Hosted the 8th Asia Arts Festival, the Launch of Centre for IT Innovation, and NYP Open House events — garnering up to 700 viewers.
Initiated intercultural events; elected to NYP Student Leaders' Summit and served as Executive Committee member.
Represented SIT Club as emcee for events with up to 1,200 participants; oversaw Freshman Orientation 2021 and SIT DAY 2022.
Executed daily feeding schedules for two semesters, ensuring the nutritional needs of the NTU campus cat community were met with care.